Related topics: What are the queries that your brand, as well as your competitors, are associated with? What do people search for when they look at your competitors?.Competitor comparison: Compare your competitors’ popularity with yours or with that of other companies.You can do this for your industry, brand, or product categories. You can run searches for yourself and your competitors and monitor the search volume. Search for popularity: This is pretty simple.But make sure these products are suitable for your brand or portfolio.Ĥ. This will give you a list of potential new products. New products: Are you planning to venture into other products? You can search for the products that you sell and go to related topics.You will also be able to save a lot of money by avoiding big advertising costs from targeting the wrong audiences. This will help you to locate where the highest interest for that product is. Search for a particular product and make sure that you filter according to city or region. Niches: This applies to both products and locations.If the search evolution fills the gaps for your current product, it might be a good match! Come up with a list and look them up on Google Trends. So if you’re in an ice cream store, you might want to look for a complementary product that will help you in those drips. Ice creams are sold much more during summer than winter. Seasonal trends: Some products have clear seasonal peaks, such as ice cream.If you are running out of ideas or you’d like to hop on to a hot topic, go to Trending Searches and detect topics your brand can create content around. Trend tracking: Just like the name suggests, Google Trends also lets you track trends.You might want to produce each of these content when a search peak is approaching because, during this time, people will be most interested in that topic. Make a list of all the topics and ideas that pop up in your head for the upcoming quarter (or year) and run searches for all of them. Planning content: If you work in the social media marketing or any related field, you will know how important it is to plan.You can use the same keywords you see on the list or see if they have anything in common: are they all mentioning location, for example, “salons in Ohio”? Maybe location is important to include in your keywords, as that’s the way people are searching. When you search for a keyword, you can use its related queries and topics to come up with new content, and also new keywords to produce that content. Keyword research: you can also perform keyword research on Google Trends.It’s important to know however that the search volume on G Trends is relative. The evolution of a term presented in this tool gives you an idea of the popularity of that query. Keyword search volume: this is one of the ways you can use Google Trends for SEO.For this example I’m going to assume the market is operational in the United States.Now that you have a fair idea of how Google Trends works, let’s put it into practice: 1. The first thing I’m going to do is type in the keyword “travel”. During the explanation I will be using a fictional travel company called “TravelFree” to give a better demonstration on how to use the tool.įor TravelFree, I need to know what people interested in traveling are searching for so I can offer them the right trip and sell all my seats. Next, you are going to explore the potential keywords, keyword phrases, search terms or topics your product or service falls under. You can do this for free and without making an account. Getting startedįirst you need to access the tool. This allows us to determine where we should focus our marketing approaches in order to get the highest ROI possible. It also gives insights into where our target audience is located, as accurate as per region. It provides us with valuable information on our target audience’s wants and needs. Google Trends offers unique insights into the searching behavior of our target audience. You can search for any topic or keyword search within any country and you will see the interest in this topic or keyword over time, followed by a breakdown of the interest per region and the related search queries for this specific keyword or topic. Google Trends is a free tool offered by Google that allows you to analyze the most popular search queries of Google users. Discover the powerful combination of a simple tool and expert coaching with Willow.
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